Born in 2024, ALUR began from our desire to create an elevated vape product that could be both subtle and sophisticated, with modern flavors that are intriguing, whimsical and endlessly enjoyable. Designed for the curious, the adventurous, the creatives and the connoisseurs, ALUR is an invitation to discover, explore, and elevate the everyday.

Our flavors are thoughtfully crafted, taking inspiration from our travels and favorite memories to create delicate and well-balanced blends that are refreshing, evocative and truly unique.

Inspired by the same sense of subtlety and playfulness, we’ve designed our collection with a soft and minimalist aesthetic. Clean lines and pastel hues feel contemporary and integrate seamlessly into your life.